Young Entrepreneurs

From Cape Town to Bet Shemesh: How two South African moms are redefining Israel's event planning scene

Two South African moms are shaking up Israel's event planning industry with their unique blend of creativity and elegance. Discover how Yalla Events is turning ordinary celebrations into extraordinary experiences, one unforgettable simcha at a time.

Stunning event decor by Yalla Events (Photo: Yalla Events website)

In the bustling heart of Israel, a new force is taking the event planning world by storm. Yalla Events, the brainchild of South African expatriates Sami Benatar and Lexi Margalit, is quickly becoming the go-to name for those seeking to elevate their celebrations from ordinary to extraordinary.

"We're not just planning events; we're crafting memories," says Benatar, her eyes sparkling with enthusiasm. This dynamic duo, who traded the shores of Cape Town for the vibrant streets of Beit Shemesh, have brought with them a fresh perspective that's breathing new life into Israel's event planning industry.

Margalit, with her background in interior and food design, and Benatar, leveraging her expertise in creative and graphic design, have created a powerhouse combination that's setting new standards in the industry. "Our diverse skills allow us to approach each event holistically," Margalit explains. "From the decor to the menu, everything is designed to tell a cohesive story."

Gorgeous Yalla Events (Photo: Screenshot from Yalla Events Instagram)

What sets Yalla Events apart is their commitment to handling every aspect of an event under one roof. This A-Z approach ensures a seamless experience for their clients, whether it's an intimate gathering or a grand gala. "No detail is too small, no dream too big," Benatar affirms.

The company's rise to prominence comes at a time when Israel's social scene is evolving, with a growing demand for unique and personalized experiences. Yalla Events seems to have struck a chord with both locals and internationals, offering a blend of South African warmth and Israeli innovation.

Clients rave about the company's ability to infuse each event with the vibrant spirit of Israel. "They managed to capture the essence of our family's journey from South Africa to Israel in every detail of our son's bar mitzvah," shares Rachel Cohen, a recent client. "It wasn't just an event; it was a story."

As Yalla Events continues to grow, Benatar and Margalit remain committed to their vision of transforming ordinary moments into extraordinary memories. With their unique blend of creativity, elegance, and attention to detail, these two South African moms are not just planning events – they're redefining celebration in the Holy Land.

For those looking to add a touch of magic to their next simcha, Yalla Events (Instagram: Yallaeventsisrael) promises an experience that's as unforgettable as Israel itself. As Margalit puts, "In Hebrew, 'yalla' means 'let's go'. And that's exactly what we're doing – moving forward, one amazing event at a time."

We can't wait to see more gorgeous events from this fabulous duo.

South Africa Events Food Beit Shemesh

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Wonderful to hear such news!
The Jewish Patriarch 25.08.24


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