An Only in Israel Story
Why this Cholent store moved us to tears
A rare display of Jewish brotherhood is warming hearts in Bnei Brak, where a veteran cholent shop owner has upended the traditional business playbook.


In a world where business rivals typically eye each other with suspicion, a heartwarming story of brotherhood is simmering in Bnei Brak's bustling streets. When a new cholent shop opened directly across from an established one, the veteran owner's response caught everyone by surprise.
Instead of worry or resentment, the original shop owner welcomed his new competitor with open arms, a move that's got the whole neighborhood talking. In Bnei Brak, where cholent isn't just food but a cherished Shabbat tradition, the gesture carries special weight.
In a city known for its deep religious devotion, where the aroma of simmering cholent fills the streets every Friday, this small act of graciousness is serving up more than just stew - it's dishing out a lesson in Achdut (Jewish unity).
Sometimes the smallest gestures show the biggest truths about who we are.
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