In the wake of last week's violent attacks on Israeli soccer fans in Amsterdam, a disturbing pattern has emerged: Uber drivers weren't just avoiding Jewish passengers - some were actively leading them into ambushes.
Now, Jewish communities worldwide are fighting back with their wallets.
Yeshiva World News launched a boycott campaign against the ride-sharing giant, pointing to the Amsterdam incident as the final straw in a long series of discriminatory practices.
The problem runs deeper in Amsterdam, where local media reports taxi drivers have been refusing Jewish passengers for over a year. Since October 7, the situation has deteriorated further, with North African drivers reportedly verbally and physically assaulting passengers they suspect are Jewish - even those using non-Jewish names.
The timing couldn't be more concerning. As Europe prepares for Kristallnacht commemoration events, security officials worry about Jewish participants' safety when using ride-sharing services.
Uber has yet to respond to multiple requests for comment about their drivers' involvement in the Amsterdam attacks. Meanwhile, Jewish users are increasingly turning to alternative services like Lyft, demanding accountability before they'll return to the platform.
Israel Hayom contributed to this article.