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A unique cultural crossover moment,

WATCH: Jewish Star Yaakov Shwekey lights up NBA halftime show in Orlando

More than just another regular season NBA game.

Yaakov Shwekey
Photo by Yaakov Cohen/Flash90

Renowned Jewish singer Yaakov Shwekey took center court at the Kia Center in Orlando on Thursday night, performing during halftime of the Brooklyn Nets vs. Orlando Magic NBA game.

Shwekey, known for his popular Jewish religious music and sold-out concerts worldwide, delivered his performance to thousands of basketball fans at the arena. This marked a rare appearance of Jewish cultural entertainment at a major American sporting event.

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The performance comes at a time of increased visibility for Jewish culture in mainstream American spaces, particularly significant given recent concerns about rising antisemitism across the country.

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