Singers Shiri Maimon and Tamir Grinberg joined together to perform an emotional rendition of the song "Coming Home," in order to promote the release of the captives. Alongside them in the music video, the families of the captives participated to raise international awareness for their return home.
The video was filmed in the "Lights of Hope" installation, located in the plaza of the Pais Arena in Jerusalem. This installation features around 240 light bulbs, symbolizing the number of captives, with each light bulb accompanied by a picture and the name of each one of them.