In a striking effort to galvanize American public opinion, the Israeli Ministry of Foreign Affairs and its New York consulate have launched a powerful campaign in the heart of Times Square.
Utilizing the iconic giant screens of the square, the initiative aims to draw attention to the dire plight of Israeli hostages held by Hamas. The campaign highlights the tragic loss of those who have perished in captivity and calls for urgent action to ensure the safe return of all remaining hostages.
The video tribute, central to this campaign, honors those who have lost their lives while in captivity, creating a poignant reminder of the ongoing suffering of those still held.
The campaign will dominate Times Square throughout the weekend, delivering an unambiguous message to the American public and the millions of visitors: Hamas has abducted innocent civilians, with some killed in cold blood, while continuing to subject the remaining hostages to unimaginable physical and psychological torment. The goal of this initiative is to raise awareness and amplify calls for the swift and safe return of all hostages.
* Israel Hayom contributed to this article.